Rich black Color

HEX: #004040

Pantone: 2217 C

About Rich black Color

The color Rich black sits in the near-black range with hex code #004040 and Pantone code 2217 C. Very dark colors carry a natural authority and elegance in design contexts, which is why black and near-black shades like Rich black remain perennially popular in luxury, technology, and fashion branding. Rich black provides an ideal background for light text and bright accent colors, and its depth creates a sense of quality and seriousness that is hard to replicate with other tones.

Related Colors

Black

Café noir

Cool black

Onyx

Smoky black

Warm black
Browse All Colors

Frequently Asked Questions about Rich black

The hex code for Rich black is #004040. Note that pure black in digital design is #000000, but many near-black colors like Rich black carry subtle undertones that give them a richer, more nuanced character.

The Pantone code for Rich black is 2217 C. Pantone offers several black and near-black references for print production, since the exact formulation matters for achieving the right depth and finish on different substrates.

Pure black is represented digitally as #000000. Rich black at #004040 is a very dark shade that may carry subtle warm or cool undertones. Many designers prefer rich blacks like Rich black over pure black because the slight undertone adds depth and pairs more naturally with other colors.

Rich black works with virtually everything. White and cream create maximum contrast. Gold and silver add luxury. Bright accent colors like red, yellow, or electric blue pop vividly against a dark background like Rich black.

Yes. Dark shades like Rich black make excellent background colors in premium, editorial, or dark-mode designs. White or light-colored text provides strong contrast on Rich black. Always verify contrast ratios meet WCAG accessibility standards for any text placed on it.