Ruby Color

HEX: #e0115f

Pantone: 2040 C

About Ruby Color

Ruby is a bold shade in the red color family, carrying the hex code #e0115f and Pantone reference 2040 C. Red tones are among the most psychologically powerful in the spectrum. They communicate urgency, passion, and energy, which is why they appear so often in branding, packaging, and advertising. Ruby fits naturally into high-impact designs and works well as an accent against neutral backgrounds like white, charcoal, or warm beige. In interior spaces, a red like Ruby adds drama and warmth without overwhelming a room when used intentionally.

Related Colors

Alizarin crimson

Amaranth

Auburn

Awesome

Bittersweet

Boston University Red

Brick red

Bright maroon

Bubble gum

Burgundy

Burnt sienna

CG Red

Cadmium red

Candy apple red

Cardinal

Carmine

Carmine pink

Carmine red

Carnelian

Cinnabar

Coquelicot

Coral red

Cornell Red

Crimson
Browse All Colors

Frequently Asked Questions about Ruby

The hex code for Ruby is #e0115f. You can use this value directly in CSS, design tools like Figma or Adobe XD, and any digital application that accepts hex color codes.

The closest Pantone (PMS) reference for Ruby is 2040 C. Pantone codes are used in print production, fashion, and manufacturing to ensure color accuracy across different materials and processes.

Ruby is a warm color. Red-family shades are among the warmest on the color wheel, associated with heat, energy, and intensity. They tend to appear visually closer to the viewer than cool colors in a composition.

Ruby pairs strongly with neutral tones like white, black, and charcoal for clean, high-impact designs. For complementary contrast, pair it with greens or teals. For a rich, luxurious look, combine it with gold or deep navy.

Ruby is commonly used in branding, packaging, fashion, and any design context requiring urgency, passion, or visual power. Red-family colors are frequently chosen for calls to action, sale promotions, and high-energy brand identities.