Rust Color

HEX: #b7410e

Pantone: 1525 C

About Rust Color

Rust is a warm, energetic shade in the orange color family, identified by hex code #b7410e and Pantone reference 1525 C. Orange sits between red and yellow on the spectrum, borrowing confidence from one and cheerfulness from the other. Rust works well in food and lifestyle branding, autumn themed palettes, and creative projects that need warmth without the intensity of a full red. It pairs naturally with deep navy or teal for contrast, and with cream or brown tones for an earthy, grounded feel.

Related Colors

Amber

Antique brass

Apricot

Atomic tangerine

Bisque

Bone

Burnt orange

Cadmium orange

Café au lait

Carrot orange

Cinnamon

Coral

Cosmic latte

Dark coral

Dark goldenrod

Dark orange

Dark salmon

Dark tangerine

Deep carrot orange

Deep peach

Deep saffron

Drab

Fallow

Field drab
Browse All Colors

Frequently Asked Questions about Rust

The hex code for Rust is #b7410e. This value can be used directly in CSS stylesheets, HTML, Figma, Illustrator, and most other digital design tools.

The closest Pantone (PMS) code for Rust is 1525 C. Pantone matching is essential when reproducing Rust in print or physical materials where screen color values may not translate accurately.

Rust, as an orange-family color, conveys warmth, creativity, enthusiasm, and approachability. Orange tones are psychologically stimulating and tend to encourage social interaction and positive energy, making them popular in food, lifestyle, and youth-oriented brands.

Rust pairs naturally with deep blues and teals for a vibrant, high-contrast look. For warmer, earthy palettes, combine it with brown, cream, and olive. White and light gray make excellent neutral companions that let Rust stand out.

Yes. Orange-family colors like Rust work well in professional contexts, especially in creative, food, and technology industries. They convey approachability and innovation. For formal corporate branding, use Rust as an accent rather than a primary color.