Chocolate Color

HEX: #d2691e

Pantone: 159 C

About Chocolate Color

With hex code #d2691e and Pantone code 159 C, Chocolate is a warm and grounded member of the brown color family. Earth tones like Chocolate have been central to human visual culture since the earliest cave paintings, and they remain enduringly popular precisely because they feel natural and unpretentious. Chocolate suits branding in the food, craft, outdoor, and heritage sectors particularly well. It pairs cleanly with off-white and cream, and takes on a more contemporary feel alongside muted sage green or dusty blue.

Related Colors

Beaver

Bistre

Bole

Bronze

Brown

Burlywood

Burnt umber

Caput mortuum

Chamoisee

Chestnut

Coffee

Copper

Cordovan

Dark brown

Dark chestnut

Dark lava

Dark taupe

Deep chestnut

Deep coffee

Golden brown

Light brown

Mahogany

Meat brown

Medium taupe
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Frequently Asked Questions about Chocolate

The hex code for Chocolate is #d2691e. This code is used across CSS, HTML, and design software to specify this earthy brown shade precisely.

The Pantone (PMS) code closest to Chocolate is 159 C. Use this when specifying Chocolate for print production, packaging, or any physical material where accurate color matching is required.

Chocolate, as a brown-family color, creates a sense of warmth, stability, authenticity, and connection to nature. Brown tones are deeply grounding and are often used to evoke craftsmanship, heritage, and organic quality.

Chocolate pairs naturally with cream, ivory, and beige for an understated, earthy palette. Burnt orange, ochre, and olive green add warmth and richness. Teal or turquoise can provide a fresh, unexpected contrast against Chocolate.

Chocolate and similar earth tones are staples in food and beverage branding, particularly coffee and chocolate, as well as furniture, interior design, fashion, and outdoor brands. They communicate authenticity and craftsmanship effectively.