Chocolate Color

HEX: #d2691e

Pantone: 159 C

About Chocolate Color

Chocolate belongs to the brown color family with hex code #d2691e and Pantone reference 159 C. Browns occupy the warm end of the neutral spectrum and carry strong sensory associations with materials like wood, leather, and soil. Chocolate is well suited to packaging design, particularly in craft food, coffee, and artisan goods categories where authenticity is part of the brand message. In digital design, use Chocolate as a warmer alternative to gray for body text, borders, or background tones.

Related Colors

Beaver

Bistre

Bole

Bronze

Brown

Burlywood

Burnt umber

Caput mortuum

Chamoisee

Chestnut

Coffee

Copper

Cordovan

Dark brown

Dark chestnut

Dark lava

Dark taupe

Deep chestnut

Deep coffee

Golden brown

Light brown

Mahogany

Meat brown

Medium taupe
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Frequently Asked Questions about Chocolate

The hex code for Chocolate is #d2691e. This code is used across CSS, HTML, and design software to specify this earthy brown shade precisely.

The Pantone (PMS) code closest to Chocolate is 159 C. Use this when specifying Chocolate for print production, packaging, or any physical material where accurate color matching is required.

Chocolate, as a brown-family color, creates a sense of warmth, stability, authenticity, and connection to nature. Brown tones are deeply grounding and are often used to evoke craftsmanship, heritage, and organic quality.

Chocolate pairs naturally with cream, ivory, and beige for an understated, earthy palette. Burnt orange, ochre, and olive green add warmth and richness. Teal or turquoise can provide a fresh, unexpected contrast against Chocolate.

Chocolate and similar earth tones are staples in food and beverage branding, particularly coffee and chocolate, as well as furniture, interior design, fashion, and outdoor brands. They communicate authenticity and craftsmanship effectively.