Mauve Color

HEX: #e0b0ff

Pantone: 2562 U

About Mauve Color

Mauve belongs to the purple spectrum with hex code #e0b0ff and Pantone reference 2562 U. From lavender through violet to deep plum, the purple family covers an enormous emotional range, and Mauve sits at its own specific point within that range. Purple tones like Mauve are consistently popular in industries including beauty, wellness, confectionery, and entertainment, where a sense of fantasy or elevated experience is part of the brand story. Pair it with warm cream or blush for a gentle look, or with electric green for an unexpected, high-energy contrast.

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French lilac

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Lavender

Lavender gray

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Mauve taupe
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Frequently Asked Questions about Mauve

The hex code for Mauve is #e0b0ff. Use this value in CSS, design tools, and any digital application to reproduce this exact shade of purple.

The Pantone (PMS) code for Mauve is 2562 U. This is the reference used in professional printing and manufacturing to ensure Mauve is reproduced accurately regardless of the output medium.

Mauve, as a purple-family color, is associated with royalty, creativity, wisdom, and luxury. Historically, purple pigments were rare and expensive, cementing the color's connection to prestige and imagination.

Mauve pairs beautifully with gold and ivory for a rich, regal look. Soft lavender and white create a lighter, more ethereal combination. For high-impact contrast, pair Mauve with yellow-green or chartreuse.

Mauve and other purple shades are popular in beauty, cosmetics, luxury goods, and creative industries. Purple is also widely used in confectionery and chocolate branding, where it conveys richness and indulgence.