Dark brown Color

HEX: #654321

Pantone: 161 C

About Dark brown Color

Dark brown belongs to the brown color family with hex code #654321 and Pantone reference 161 C. Browns occupy the warm end of the neutral spectrum and carry strong sensory associations with materials like wood, leather, and soil. Dark brown is well suited to packaging design, particularly in craft food, coffee, and artisan goods categories where authenticity is part of the brand message. In digital design, use Dark brown as a warmer alternative to gray for body text, borders, or background tones.

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Copper

Cordovan

Dark chestnut

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Light brown

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Frequently Asked Questions about Dark brown

The hex code for Dark brown is #654321. This code is used across CSS, HTML, and design software to specify this earthy brown shade precisely.

The Pantone (PMS) code closest to Dark brown is 161 C. Use this when specifying Dark brown for print production, packaging, or any physical material where accurate color matching is required.

Dark brown, as a brown-family color, creates a sense of warmth, stability, authenticity, and connection to nature. Brown tones are deeply grounding and are often used to evoke craftsmanship, heritage, and organic quality.

Dark brown pairs naturally with cream, ivory, and beige for an understated, earthy palette. Burnt orange, ochre, and olive green add warmth and richness. Teal or turquoise can provide a fresh, unexpected contrast against Dark brown.

Dark brown and similar earth tones are staples in food and beverage branding, particularly coffee and chocolate, as well as furniture, interior design, fashion, and outdoor brands. They communicate authenticity and craftsmanship effectively.