Periwinkle Color
HEX:
#ccccff
Pantone:
2705 U
About Periwinkle Color
Periwinkle belongs to the purple spectrum with hex code #ccccff and Pantone reference 2705 U. From lavender through violet to deep plum, the purple family covers an enormous emotional range, and Periwinkle sits at its own specific point within that range. Purple tones like Periwinkle are consistently popular in industries including beauty, wellness, confectionery, and entertainment, where a sense of fantasy or elevated experience is part of the brand story. Pair it with warm cream or blush for a gentle look, or with electric green for an unexpected, high-energy contrast.