Rich lilac Color

HEX: #b666d2

Pantone: 7441 C

About Rich lilac Color

Rich lilac belongs to the purple spectrum with hex code #b666d2 and Pantone reference 7441 C. From lavender through violet to deep plum, the purple family covers an enormous emotional range, and Rich lilac sits at its own specific point within that range. Purple tones like Rich lilac are consistently popular in industries including beauty, wellness, confectionery, and entertainment, where a sense of fantasy or elevated experience is part of the brand story. Pair it with warm cream or blush for a gentle look, or with electric green for an unexpected, high-energy contrast.