Russet Color

HEX: #80461b

Pantone: 725 C

About Russet Color

Russet belongs to the brown color family with hex code #80461b and Pantone reference 725 C. Browns occupy the warm end of the neutral spectrum and carry strong sensory associations with materials like wood, leather, and soil. Russet is well suited to packaging design, particularly in craft food, coffee, and artisan goods categories where authenticity is part of the brand message. In digital design, use Russet as a warmer alternative to gray for body text, borders, or background tones.

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Frequently Asked Questions about Russet

The hex code for Russet is #80461b. This code is used across CSS, HTML, and design software to specify this earthy brown shade precisely.

The Pantone (PMS) code closest to Russet is 725 C. Use this when specifying Russet for print production, packaging, or any physical material where accurate color matching is required.

Russet, as a brown-family color, creates a sense of warmth, stability, authenticity, and connection to nature. Brown tones are deeply grounding and are often used to evoke craftsmanship, heritage, and organic quality.

Russet pairs naturally with cream, ivory, and beige for an understated, earthy palette. Burnt orange, ochre, and olive green add warmth and richness. Teal or turquoise can provide a fresh, unexpected contrast against Russet.

Russet and similar earth tones are staples in food and beverage branding, particularly coffee and chocolate, as well as furniture, interior design, fashion, and outdoor brands. They communicate authenticity and craftsmanship effectively.