Sepia Color

HEX: #704214

Pantone: 731 C

About Sepia Color

With hex code #704214 and Pantone code 731 C, Sepia is a warm and grounded member of the brown color family. Earth tones like Sepia have been central to human visual culture since the earliest cave paintings, and they remain enduringly popular precisely because they feel natural and unpretentious. Sepia suits branding in the food, craft, outdoor, and heritage sectors particularly well. It pairs cleanly with off-white and cream, and takes on a more contemporary feel alongside muted sage green or dusty blue.

Related Colors

Beaver

Bistre

Bole

Bronze

Brown

Burlywood

Burnt umber

Caput mortuum

Chamoisee

Chestnut

Chocolate

Cocoa brown

Coffee

Copper

Cordovan

Dark brown

Dark chestnut

Dark lava

Dark taupe

Deep chestnut

Deep coffee

Golden brown

Light brown

Mahogany
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Frequently Asked Questions about Sepia

The hex code for Sepia is #704214. This code is used across CSS, HTML, and design software to specify this earthy brown shade precisely.

The Pantone (PMS) code closest to Sepia is 731 C. Use this when specifying Sepia for print production, packaging, or any physical material where accurate color matching is required.

Sepia, as a brown-family color, creates a sense of warmth, stability, authenticity, and connection to nature. Brown tones are deeply grounding and are often used to evoke craftsmanship, heritage, and organic quality.

Sepia pairs naturally with cream, ivory, and beige for an understated, earthy palette. Burnt orange, ochre, and olive green add warmth and richness. Teal or turquoise can provide a fresh, unexpected contrast against Sepia.

Sepia and similar earth tones are staples in food and beverage branding, particularly coffee and chocolate, as well as furniture, interior design, fashion, and outdoor brands. They communicate authenticity and craftsmanship effectively.